30 Aug
Platinum Music Awards
  • Lensic Performing Arts Center, West San Francisco Street, Santa Fe, NM, USA
  • 7:00 PM
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Platinum Music Awards

Thursday, August 30th, 2018 7:00 PM Lensic Theater, Santa Fe

For the second year the New Mexico Music Foundation is honoring six New Mexicans at the Platinum Music Awards. The Platinum Music Awards celebrate the lifetime achievement of New Mexico’s music heroes and icons. The awards are an evolution of the New Mexico Music Commission’s Platinum Achievement Awards – given to musicians, music supporters, and music organizations or businesses that have demonstrated the highest level of achievement and have contributed significantly to the musical culture of New Mexico.

Anyone in New Mexico can nominate musicians, composers, music-related businesses (music stores, studios, production facilities, record labels etc.), and organizations (performance venues, groups and troupes). The awards are also a benefit for the New Mexico Music Commission and its ongoing educational projects.

Then a selection committee deliberated and named the following honorees: Antonia Apodaca, Dr. William Clark, Tom Guralnick, Nacha Mendez and Malcolm Yepa. The Hummingbird Music Camp, founded in 1959 by Kenneth Lloyd and Wanda Higgins, is being honored with the Lee Berk Award. The camp gives children ages 8 through 14 an opportunity to experience band, guitar, orchestra, piano and voice, with musical direction provided for all levels of players.
Antonia Apodaca, now in her 80th year of performing, has become an icon in the history of New Mexican folk music. She is a musician and songwriter known for her performances of traditional New Mexico music. Her instruments are accordion and guitar, along with her passionate voice and treasure chest of traditional music.

Dr. William Clark was director of bands at New Mexico State University from 1985 to 1994 and then became chair of the NMSU Music Depart-ment where he is credited with doubling the number of music majors to more than 200 during his 11 years.

Tom Guralnick has been an arts presenter and performing musician for more than 40 years and is founder and executive director of the Outpost Performance Space.

Nacha Mendez is pioneering the genre of world Latin music, drawing from the influences of her youth and the formal training she received during her world travels.

Malcolm Yepa’s contribution to New Mexico’s music industry is prodigious and unique. He is an accomplished musician as a singer, drummer and composer both in Native American Pueblo and

There will be 11 musical performances and a number of tribute speeches by amazing people during the evening.